Orignal Brands Vs Cheaper Brands

Tesco's is the second-largest retailer store in the world, selling big company's products and their own.

Normaly Tesco's own brands are cheaper than the orignal and maybe even similar, (to the point where you pick up the wrong product).

I first analysed the similarities of Anadin's Migraine relief and Tesco’s own brand of migraine relief.

As you can see the colour scheme is the same. With a yellow background, a green title and red text, you could easily mistake them to being the same product. The text font is also the same and the only difference really is the box shape and the fact Tesco’s own brand is cheaper.